Customer awareness towards promotional activities on ASNB products: Perspective on students of Sekolah Menengah Kebangsaan Durian Daun, Melaka / Norasyida Zaihana Abd Shukor

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Customer awareness towards promotional activities on ASNB products: Perspective on students of Sekolah Menengah Kebangsaan Durian Daun, Melaka / Norasyida Zaihana Abd Shukor

The purpose of the study are to determined the levels of awareness of respondents about ASNB Products, to identify the most effective awareness tools use by Amanah Saham Nasional Berhad (ASNB), and if the promotional tools employ by PNB are effective. Based on Pickton, David & Broderick, Amanda...

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Bibliographic Details
Main Author:	Abd Shukor, Norasyida Zaihana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19311/

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