Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar

QR Code

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar

The purpose of this research is to study the customer perceptions towards the marketing programs in terms of product, price, place, promotions and corporate image. Moreover this study will identify customer awareness, expectations and satisfactions towards POSLAJU as well as their relationship. Ther...

Full description

Bibliographic Details
Main Author:	Mohtar, Nor Marini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19307/

Similar Items

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
by: Hussin, Suhailey
Published: (2007)

A study of convenience store attributes in influencing customers’ patronage intention / Nuranisah Nizar
by: Nizar, Nuranisah
Published: (2016)

Product abundance, product delivery and price of product as determinants of online business profit performance / Syaza Fahzlin Mohd Fahrughazi and Amrizah Kamaluddin
by: Mohd Fahrughazi, Syaza Fahzlin, et al.
Published: (2021)

The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
by: Ahmad Musa, Dina Azua
Published: (2008)

Customer perception towards service quality provided by Tabung Haji Seremban / Zuhairah Hasan and Ridhawati Hj. Zakaria
by: Hasan, Zuhairah, et al.
Published: (2009)

Contributing factors of customer dissatisfaction with service quality at post office in Wilayah Persekutuan / Nor Marina Mohtar
by: Mohtar, Nor Marina
Published: (2007)

Determinants of guest experience and its influence on resort guest loyalty / Nor Diyana Mohammed Shobri
by: Mohammed Shobri, Nor Diyana
Published: (2020)

Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor
by: Che Mansor, Nor Asman
Published: (2009)

The problem of customer retention processes practices at TM SME MITC Melaka / Nurulizza Azmi
by: Azmi, Nurulizza
Published: (2011)

Customer expectation towards fresh milk and juice home delivery service / Nurul Nadia Abd Malek
by: Abd Malek, Nurul Nadia
Published: (2010)

A study on customers perception towards service quality provided by Sabah Ports Sdn Bhd / Jodie Kessy Primus
by: Primus, Jodie Kessy
Published: (2008)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Customer perception towards traditional taxi services in Klang valley / Noor Amirah Ab Rahman, Nur Izzati Syazwani Ghazali and Wan Nor Syazleen Wan Ismail
by: Ab Rahman, Noor Amirah, et al.
Published: (2019)

A study on the factors that influence corporate reputation at university: A case study at University Malaysia Kelantan / Mohd Faizul Mohd Nor
by: Mohd Nor, Mohd Faizul
Published: (2011)

Customer awareness and acceptance towards Billion Marketing's in-house brand for leather products 'RORINE' / Mazumi Jaafar
by: Jaafar, Mazumi
Published: (1998)

The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam
by: Adam, Intan Adila
Published: (2007)

Exploratory and factor validation and psychometric properties of quality of customer service delivery by local authority / Zikri Muhammad ...[et al.]
by: Muhammad, Zikri, et al.
Published: (2010)

A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi
by: Wahin, Amirul Asraf, et al.
Published: (2015)

Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
by: Muhamad Ali, Nur Syafiqah Alia
Published: (2008)

Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat
by: Mahat, Siti Fatimah
Published: (2013)

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh
by: Maaseh, Nor Ezlin
Published: (2014)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman
by: Norman, Norsyakira
Published: (2009)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
by: Fhidzon, Mohammad Raffi, et al.
Published: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)

The analysis on how corporate image, service quality, customer satisfaction enhance customer loyalty towards Kopcel shoppe among members of KCB’s. Case study at Menara Celcom, Jalan Semarak, Kuala Lumpur / Nur Nazihah Raman
by: Raman, Nur Nazihah
Published: (2011)

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]
by: Hassan, Nur Balqish, et al.
Published: (2019)

Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman
by: Abdul Rahman, Nor Irwani
Published: (2015)

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam
by: Mohd Azam, Nor Aina Kamilah
Published: (2011)

Factors that contribute to the effectiveness of Perodua customer retention program / Norfa'izah Safaruddin
by: Safaruddin, Norfa'izah
Published: (2007)

Barriers effective communication impact to productivity of employee in Hotel Seri Malaysia Kepala Batas / Nur Fazliana Azhar
by: Azhar, Nur Fazliana
Published: (2015)

The effect of perceived service recovery justice on customer loyalty: role of customer affection as moderator in Malaysian telecommunication industry / Siti Aisyah Yaakob …[et al.]
by: Yaakob, Siti Aisyah, et al.
Published: (2017)

Service quality and customer satisfaction towards Kedai 1 Malaysia at Matang, Kuching / Benadrian Rosta Shaelabo Tahim
by: Tahim, Benadrian Rosta Shaelabo
Published: (2015)

Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
by: Raja Hassan, Raja Rohafiza
Published: (1997)

The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah
by: Abdullah, Norshafina
Published: (2007)

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai
by: Mahamad Rabaai, Azilahani
Published: (2009)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

The impact of promotional tools towards customer awareness at Mercedes-Benz Shah Alam / Nadirah Husna Mohamad Kamarudin
by: Mohamad Kamarudin, Nadirah Husna
Published: (2014)

A study on customer satisfaction at shell petrol stations / Nor Hilmi Jaid
by: Jaid, Nor Hilmi
Published: (1998)