A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin

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A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin

The main purpose of the research is to identify and determine the factors that effect the customer loyalty toward the KTMB Intercity services. Factors such as advertising, sales promotion, personal selling, and publicity have been identified in order to investigate whether or not these factors have...

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Bibliographic Details
Main Author:	Aminudin, Nor Azwa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19298/

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