The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin

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The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin

This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical f...

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Bibliographic Details
Main Author:	Kamaruddin, Nor Azreen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Travel. Voyages and travels (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/19296/

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