The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical f...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19296/ |
| _version_ | 1848804731004125184 |
|---|---|
| author | Kamaruddin, Nor Azreen |
| author_facet | Kamaruddin, Nor Azreen |
| author_sort | Kamaruddin, Nor Azreen |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical facility, ambient condition, location and interpersonal condition whether to participate and lengthen the stay in the next event for the approach behaviour. The respondent of this study was hoteliers in Kuala Lumpur and Selangor. 80 questionnaires had been distributed to those hoteliers who participate the event organized by Tourism Malaysia. The researcher had used probability sampling and simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of hoteliers who involved in the event organized by Tourism Malaysia found that the services were effective since objective of this study have been met. |
| first_indexed | 2025-11-14T21:59:47Z |
| format | Student Project |
| id | uitm-19296 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:59:47Z |
| publishDate | 2006 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-192962023-06-12T06:46:38Z https://ir.uitm.edu.my/id/eprint/19296/ The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin Kamaruddin, Nor Azreen Travel. Voyages and travels (General) This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical facility, ambient condition, location and interpersonal condition whether to participate and lengthen the stay in the next event for the approach behaviour. The respondent of this study was hoteliers in Kuala Lumpur and Selangor. 80 questionnaires had been distributed to those hoteliers who participate the event organized by Tourism Malaysia. The researcher had used probability sampling and simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of hoteliers who involved in the event organized by Tourism Malaysia found that the services were effective since objective of this study have been met. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19296/2/19296.pdf Kamaruddin, Nor Azreen (2006) The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin. (2006) [Student Project] <http://terminalib.uitm.edu.my/19296.pdf> (Unpublished) |
| spellingShingle | Travel. Voyages and travels (General) Kamaruddin, Nor Azreen The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin |
| title | The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin |
| title_full | The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin |
| title_fullStr | The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin |
| title_full_unstemmed | The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin |
| title_short | The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin |
| title_sort | relationship between approach behavior and servicescape of event organized by tourism malaysia / nor azreen kamaruddin |
| topic | Travel. Voyages and travels (General) |
| url | https://ir.uitm.edu.my/id/eprint/19296/ |