Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan

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Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan

The purpose of this research is to measure the effectiveness of the marketing mix strategy towards Night Zoo at Zoo Melaka by identifying the level of consumer acceptance towards the marketing mix strategy. The dependent variable for this research is consumer acceptance and the component of marketin...

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Bibliographic Details
Main Author:	Padlan, Noorasliaomie
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19292/

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