The importance of New Product Development (NPD) in contributing to the success of Small and Medium Enterprises (SMEs) of food and beverages industries in Peninsular Malaysia / Noorain Mohd Nordin

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The importance of New Product Development (NPD) in contributing to the success of Small and Medium Enterprises (SMEs) of food and beverages industries in Peninsular Malaysia / Noorain Mohd Nordin

The contribution of new products to Small and Medium Enterprises (SMEs) has long been acknowledged. Yet, while an increasing amount of research into New Product Development (NPD) is being carried out in large corporations, similar research activity has not been undertaken in SMEs. As a result very l...

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Bibliographic Details
Main Author:	Mohd Nordin, Noorain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Small business. Medium-sized business Management. Industrial Management
Online Access:	https://ir.uitm.edu.my/id/eprint/19285/

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