Factors influencing Saudi Arabian women’s shopping
behavior in online purchase activities / Areeg ALMowalad, Lennora Putit

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Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit

The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 3...

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Bibliographic Details
Main Authors:	Putit, Lennora, ALMowalad, Areeg
Format:	Article
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Computer networks. Electronic information resources. Including the Internet Women in public services. Women in public life
Online Access:	https://ir.uitm.edu.my/id/eprint/19256/

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