Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said
The objective of the study is to reach on the Relationship Marketing of Healthcare Management Programme in PMCare Sdn Bhd. The final report will help PMCare identify the perception of its customers, and if there are problems, that may cause dissatisfaction among the customers toward PMCare to extend...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19247/ |
| _version_ | 1848804719623929856 |
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| author | Nor Said, Nazila |
| author_facet | Nor Said, Nazila |
| author_sort | Nor Said, Nazila |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The objective of the study is to reach on the Relationship Marketing of Healthcare Management Programme in PMCare Sdn Bhd. The final report will help PMCare identify the perception of its customers, and if there are problems, that may cause dissatisfaction among the customers toward PMCare to extend, it affects the sales performance. Yet, Relationship Marketing strategies and tactics are context specific. this paper reports show how business relationships may develop in the future and the practices that should be used under certain scenarios. It concludes with recommendations of areas where further research activity in Relationship Marketing is required. Seeking knowledge of a customer's personal feelings concerning their comfort level with various communication approaches could enhance the reception of messages crafted for them. The discipline needs to move beyond the numbers to a more abstract analysis of the customer as an individual with specific feelings toward various marketing approaches. |
| first_indexed | 2025-11-14T21:59:37Z |
| format | Student Project |
| id | uitm-19247 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:59:37Z |
| publishDate | 2006 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-192472023-07-26T04:24:13Z https://ir.uitm.edu.my/id/eprint/19247/ Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said Nor Said, Nazila Planning. Business planning. Strategic planning Marketing The objective of the study is to reach on the Relationship Marketing of Healthcare Management Programme in PMCare Sdn Bhd. The final report will help PMCare identify the perception of its customers, and if there are problems, that may cause dissatisfaction among the customers toward PMCare to extend, it affects the sales performance. Yet, Relationship Marketing strategies and tactics are context specific. this paper reports show how business relationships may develop in the future and the practices that should be used under certain scenarios. It concludes with recommendations of areas where further research activity in Relationship Marketing is required. Seeking knowledge of a customer's personal feelings concerning their comfort level with various communication approaches could enhance the reception of messages crafted for them. The discipline needs to move beyond the numbers to a more abstract analysis of the customer as an individual with specific feelings toward various marketing approaches. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19247/2/19247.pdf Nor Said, Nazila (2006) Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said. (2006) [Student Project] <http://terminalib.uitm.edu.my/19247.pdf> (Unpublished) |
| spellingShingle | Planning. Business planning. Strategic planning Marketing Nor Said, Nazila Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said |
| title | Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said |
| title_full | Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said |
| title_fullStr | Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said |
| title_full_unstemmed | Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said |
| title_short | Relationship marketing: Healthcare management programme at PMCare Sdn Bhd / Nazila Nor Said |
| title_sort | relationship marketing: healthcare management programme at pmcare sdn bhd / nazila nor said |
| topic | Planning. Business planning. Strategic planning Marketing |
| url | https://ir.uitm.edu.my/id/eprint/19247/ |