The impact of product quality, service quality, price and location on satisfaction and behavioural intentions in housing industry:the moderating role of delivery systems / Aziam Mustafa

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The impact of product quality, service quality, price and location on satisfaction and behavioural intentions in housing industry:the moderating role of delivery systems / Aziam Mustafa

Customer satisfaction is essential for enhancement of competitive advantage in housing industry. Customer satisfaction brings about a lot of positive implications to the companies, which may contribute to a successful business. It is essential to maintain the customers’ satisfaction by offering the...

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Bibliographic Details
Main Author:	Mustafa, Aziam
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2015
Subjects:	Management. Industrial Management
Online Access:	https://ir.uitm.edu.my/id/eprint/19218/

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