Customer’s satisfaction measurement using cognitive and emotion judgment survey: a case study of INTEC / Zolidah Kasiran

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Customer’s satisfaction measurement using cognitive and emotion judgment survey: a case study of INTEC / Zolidah Kasiran

Customer satisfaction is very important to organization in order to keep the customer loyal to the company. The research of customer satisfaction have been focusing on the cognitive judgment theory where the feedback collected from the customer was rely on the recalling the experiences. This method...

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Bibliographic Details
Main Author:	Kasiran, Zolidah
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Consumer satisfaction Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/19189/

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