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Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar

This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have be...

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Bibliographic Details
Main Author:	Jaafar, Rosni
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2013
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/19144/

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