The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli

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The effectiveness of promotional mix in creating public awareness towards the products of Celcom during event/road show in Melaka / Mohd Razman Ramli

One Two Three Communication (M) Sdn. Bhd. is the only one Celcom's dealer in Melaka that have an authority to organize various functions and events of Celcom around Melaka. One Two Three Communication (M) Sdn. Bhd. always ensures that they have sufficient advertisement and publicity to enhance...

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Bibliographic Details
Main Author:	Ramli, Mohd Razman
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19105/

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