The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria
This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variabl...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2012
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19095/ |
| _version_ | 1848804682612342784 |
|---|---|
| author | Zakaria, Zainuddin |
| author_facet | Zakaria, Zainuddin |
| author_sort | Zakaria, Zainuddin |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variables are hypothesised to influence the economic, non-economic satisfaction and the intention of the partners to continue their relationship in the future. Two antecedents have also been identified in the conceptual model, namely are the organisation’s perception of its own market orientation and their perception of their partners’ market orientation. |
| first_indexed | 2025-11-14T21:59:01Z |
| format | Book Section |
| id | uitm-19095 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:59:01Z |
| publishDate | 2012 |
| publisher | Institute of Graduate Studies, UiTM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-190952018-06-08T04:09:59Z https://ir.uitm.edu.my/id/eprint/19095/ The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria Zakaria, Zainuddin Performance. Competence. Academic achievement This thesis is the culmination of more than three years of effort to study the elements and factors that are able to influence the quality of relationship. The core elements identified in the conceptual model are trust and commitment. Together with three dimensions of relational norms, these variables are hypothesised to influence the economic, non-economic satisfaction and the intention of the partners to continue their relationship in the future. Two antecedents have also been identified in the conceptual model, namely are the organisation’s perception of its own market orientation and their perception of their partners’ market orientation. Institute of Graduate Studies, UiTM 2012 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19095/1/ABS_ZAINUDDIN%20ZAKARIA%20TDRA%20VOL%201%20IGS%2012.pdf Zakaria, Zainuddin (2012) The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria. (2012) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam. |
| spellingShingle | Performance. Competence. Academic achievement Zakaria, Zainuddin The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria |
| title | The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria |
| title_full | The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria |
| title_fullStr | The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria |
| title_full_unstemmed | The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria |
| title_short | The influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in Malaysia / Zainuddin Zakaria |
| title_sort | influence of market orientation and relationship quality on relationship outcome between public universities and their associated colleges in malaysia / zainuddin zakaria |
| topic | Performance. Competence. Academic achievement |
| url | https://ir.uitm.edu.my/id/eprint/19095/ |