7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah

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7P's marketing strategy affecting customer's purchase intentions towards Global Market Operation of Deutsche Bank, Kuala Lumpur / Mohd Khairi Mohd Hanafiah

The purpose of this study was to assist Global Market Operation of Deutsche Bank Malaysia Berhad, Kuala Lumpur (GM OPS) in determining their services marketing mix. It is to identify the current strategies that have been practiced by Global Market Operation of Deutsche Bank in term of the 7P's....

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Bibliographic Details
Main Author:	Mohd Hanafiah, Mohd Khairi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19094/

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