The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof

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The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof

The concept of image of a retail store has received greater attention by researchers since last few decades. Its usefulness as the basis of various customer behavioral outcomes such as loyalty, patronage intention, purchase intention, and repatronage intention are widely acknowledged from previous e...

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Bibliographic Details
Main Author:	Mohd Yusof, Jamaliah
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/19087/

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