Modelling marketing resources, procurement process coordination firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman

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Modelling marketing resources, procurement process coordination firm performance in the building construction industry: the integration of resource based view and coordination theories / Akmal Aini Othman

The construction industry is a complex and the most people-intensive sector in the national economy. While it forms a major pillar to a nation’s socio-economic development, past studies have found that this industry, with particular reference to the building materials resources, were not sufficientl...

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Bibliographic Details
Main Author:	Othman, Akmal Aini
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Management. Industrial Management Personnel management. Employment management
Online Access:	https://ir.uitm.edu.my/id/eprint/19085/

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