Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

QR Code

Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing...

Full description

Bibliographic Details
Main Author:	Abang Abdulrahman, Abang Zainoren
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19084/

Similar Items

A conceptual framework for customers’ loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor
by: Seridaran, Sharlini, et al.
Published: (2021)

A study on contribution of service quality, price, corporate image and customers' satisfaction towards customer loyalty case study of Telekom Malaysia Kota Bharu region / Hasbullah Zakaria
by: Zakaria, Hasbullah
Published: (2008)

Antecedents of customer loyalty towards private commercial banks in Bangladesh / Md Wasiul Karim and Mohammad Abdul Matin Chowdhury
by: Karim, Md Wasiul, et al.
Published: (2021)

Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah
by: Putit, Lennora, et al.
Published: (2019)

Effects of standardization and customization level on service quality, customer satisfaction and loyalty, and moderating roles of service nature and customer needs
by: Kasiri, Leila Agha
Published: (2015)

Customer satisfaction at Bank Rakyat customer service: case study on Bank Rakyat head quarters / Siti Shahayu Mohd Rafdzi
by: Mohd Rafdzi, Siti Shahayu
Published: (2015)

Factors of food dimension affecting customer satisfation in family restaurants / Norshahniza Sahari, Nora Mohd Basir and Rohani Jangga
by: Sahari, Norshahniza, et al.
Published: (2012)

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
by: Muhamad Ali, Nur Syafiqah Alia
Published: (2008)

The influence of familiarity and customer involvement on customer service experience in Malaysian public higher education industry / Mazlina Mamat, Cheam Chai Li and Nik Nor Hasimah Nik Ismail
by: Mamat, Mazlina, et al.
Published: (2013)

The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]
by: Mohd Salleh, Mohammad Zaim, et al.
Published: (2018)

A study on customer satisfaction at shell petrol stations / Nor Hilmi Jaid
by: Jaid, Nor Hilmi
Published: (1998)

The effectiveness of Customer Management Department in Telekom Malaysia consumer sales Selangor in retaining their existing customers / Nur Solatul Ima Sahidan
by: Sahidan, Nur Solatul Ima
Published: (2008)

Measuring customer satisfaction on service quality in Bank Rakyat / Raja Harun Tengku Wasimah
by: Raja Harun, Tengku Wasimah
Published: (2011)

A study on service quality towards customer satisfaction / Nurul Syamihah Mohamad Royani
by: Mohamad Royani, Nurul Syamihah
Published: (2016)

Customer satisfaction towards the services provided by POS Malaysia Berhad / Norazilla Abd Aziz
by: Abd Aziz, Norazilla
Published: (2010)

Customer satisfaction towards SSM counter physical facilities and front liner attitudes / Hazlina Hamzah
by: Hamzah, Hazlina
Published: (2010)

Study on customer satisfaction towards after-sales service by Mercedes-Benz Malaysia / Norain Karim
by: Karim, Norain
Published: (2011)

Customer satisfaction towards service quality at Mahkota Medical Centre / Siti Hajjar Mohd Ayub
by: Mohd Ayub, Siti Hajjar
Published: (2015)

The level of customer satisfaction on service quality of Mazda service centre at Glenmarie / Siti Salwa Halim
by: Halim, Siti Salwa
Published: (2015)

Level of customer satisfaction toward building customer loyalty : a case study at Binaraya PKINK Sdn Bhd / Nurul Aida Mohd Zin
by: Mohd Zin, Nurul Aida
Published: (2012)

The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil
by: Fadzil, Mohd Ikhmal
Published: (2010)

Influencing factors towards customer's choice of Umrah travel agencies / Nur Aliaa Diyana Md. Hanif
by: Md. Hanif, Nur Aliaa Diyana
Published: (2018)

A study on customers’ perception towards service quality of main counter at SSM Melaka / Noormaslifah Zainuddin
by: Zainuddin, Noormaslifah
Published: (2009)

A study of customer satisfaction toward the service quality provided by SOCSO Rawang / Nadiah Mohd Sharif
by: Mohd Sharif, Nadiah
Published: (2010)

Key antecedents influencing customer satisfaction with service recovery: a case of airlines in Malaysia / Nurliyana Abas
by: Abas, Nurliyana
Published: (2014)

Demystifying customer satisfaction towards an authorised automobile service centre / Cho Sin Win...[et al.]
by: Cho, Sin Win, et al.
Published: (2019)

Certificate For Occupancies (CFO) and Certificate of Completion and Compliances (CCC): are customers satisfied? / Norisfarizan Ismail...[et al.]
by: Ismail, Norisfarizan, et al.
Published: (2010)

Determinants of foreign customer’s satisfaction towards Alam Hidro (M) Sdn Bhd Services / Syazwani Zainudin
by: Zainudin, Syazwani
Published: (2011)

A study on customer satisfaction towards service provided by Tabung Haji Klang District / Md Azmi Haron
by: Haron, Md Azmi
Published: (2001)

Customer's perception towards product and location of @: works department at Hankyu Jaya Klang / Raja Rohafiza Raja Hassan
by: Raja Hassan, Raja Rohafiza
Published: (1997)

The effective of service quality towards customer satisfaction at Majlis Amanah Rakyat Negeri Melaka / Mohd Ariff Noordin
by: Noordin, Mohd Ariff
Published: (2012)

Examine the level of customer satisfaction towards service quality provided by SOCSO Melaka / Norsham Azeanti Mat Zaki
by: Mat Zaki, Norsham Azeanti
Published: (2009)

Measurement the customer satisfaction towards the service quality at the Suri Delima Restaurant / Muhammad Tarmizie Alias...[et al.]
by: Alias, Muhammad Tarmizie, et al.
Published: (2010)

The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad
by: Ahmad, Norazidah
Published: (2015)

Customer satisfaction towards Amanah Saham Nasional Berhad (ASNB) agents service level in Kuala Lumpur / Nani Ajit
by: Ajit, Nani
Published: (2006)

Customer satisfaction towards operation counter services at Amanah Saham Nasional Berhad, Melaka Branch / Kamarul Farid Kassim
by: Kassim, Kamarul Farid
Published: (2010)

A study on relationship between service quality and customer satisfaction of Nasuha Enterprise Sdn. Bhd. at Pagoh / Norhaini Ghazali
by: Ghazali, Norhaini
Published: (2011)

The customers’ satisfaction towards service quality of Out Going Inspection (OGI) at UMW Advantech Sdn Bhd/ Norahayu Nordin
by: Nordin, Norahayu
Published: (2011)

The effectiveness of service quality towards customer satisfaction provided by insurance company at Bangsar, Kuala Lumpur / Nabilahuda Mohd Alamin
by: Mohd Alamin, Nabilahuda
Published: (2014)