Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19084/ |
| _version_ | 1848804679471857664 |
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| author | Abang Abdulrahman, Abang Zainoren |
| author_facet | Abang Abdulrahman, Abang Zainoren |
| author_sort | Abang Abdulrahman, Abang Zainoren |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing preferences. It is essential for managers to gain and sustain strategic advantage in the highly competitive industry due to the low entrant barrier. However to be competitive in this industry requires a local customer preference assessment. Most studies in this area are from outside Malaysia, subsequently they might not be appropriate for any strategy development that will improve customer satisfaction and loyalty in the Malaysian setting. |
| first_indexed | 2025-11-14T21:58:58Z |
| format | Book Section |
| id | uitm-19084 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:58:58Z |
| publishDate | 2012 |
| publisher | Institute of Graduate Studies, UiTM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-190842018-06-08T03:14:53Z https://ir.uitm.edu.my/id/eprint/19084/ Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman Abang Abdulrahman, Abang Zainoren Consumer satisfaction Customer services. Customer relations Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing preferences. It is essential for managers to gain and sustain strategic advantage in the highly competitive industry due to the low entrant barrier. However to be competitive in this industry requires a local customer preference assessment. Most studies in this area are from outside Malaysia, subsequently they might not be appropriate for any strategy development that will improve customer satisfaction and loyalty in the Malaysian setting. Institute of Graduate Studies, UiTM 2012 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19084/1/ABS_ABANG%20ZAINOREN%20ABANG%20ABDULRAHMAN%20TDRA%20VOL%201%20IGS%2012.pdf Abang Abdulrahman, Abang Zainoren (2012) Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman. (2012) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam. |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Abang Abdulrahman, Abang Zainoren Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman |
| title | Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman |
| title_full | Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman |
| title_fullStr | Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman |
| title_full_unstemmed | Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman |
| title_short | Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman |
| title_sort | dimension of customer preference in the malaysian foodservice industry:the relationship with customer satisfaction and loyalty / abang zainoren abang abdulrahman |
| topic | Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/19084/ |