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FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria

This research has been conducted in order to know about ‘ FAMA's Product Brand: An Analysis of Product Penetration Strategy ’. The dependent variable is product brand while the independent variables are promotion strategy, market development and product development. This research is conducted i...

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Bibliographic Details
Main Author:	Mohammad Zakaria, Liyana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19078/

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