The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin

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The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin

Melaka International Trade Centre (MITC) is one of the great places which have organized various functions and events in Melaka. MITC always ensure that they have sufficient advertisement and publicity to enhance customers' awareness. But, MITC want to more ensure either the promotional tools u...

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Bibliographic Details
Main Author:	Baharudin, Liyana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Personnel management. Employment management Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/19076/

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