The passengers' perceptions towards the service quality provided by Mara Liner in Klang Valley / Kamil Muhammad

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The passengers' perceptions towards the service quality provided by Mara Liner in Klang Valley / Kamil Muhammad

Service quality is inarguably a prerequisite of customer satisfaction. This study seeks to measure the current level of perception among MARA Liner's passengers towards the service quality provided in Klang Valley. Following the suggestion that the European perspective is a more appropriate rep...

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Bibliographic Details
Main Author:	Muhammad, Kamil
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19073/

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