A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli

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A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli

Advertising media is a medium advertisers' adopt as a channel of communication to communicate their products or services to the existing or potential customers. Advertising effectiveness depends on good media selection. Media decisions are typically based upon target customers, or usage measure...

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Bibliographic Details
Main Author:	Ramli, Ida Aziaty
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19058/

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