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Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin

The main purpose of the study is to examine the promotional tools that affect customerbased brand equity of Adabi brand. A total of 100 questionnaires have been distributed to customers of Adabi who reside in Selangor by using cluster sampling. The data was analyzed and the result showed that advert...

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Bibliographic Details
Main Author:	Ismailuddin, Hazirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19055/

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