Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian

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Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian

This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia IC...

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Bibliographic Details
Main Author:	Lian, Farino Santani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19037/

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