Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia IC...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19037/ |
| _version_ | 1848804667304181760 |
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| author | Lian, Farino Santani |
| author_facet | Lian, Farino Santani |
| author_sort | Lian, Farino Santani |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia ICT SDN BHD. The respondent of this study was the customer of DNA Asia ICT SDN BHD. The amount of questionnaire that has been distributed to the customer of DNA Asia ICT SDN BHD is 50 sets. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that the promotion effectiveness and promotion mix variables such as advertising, personal selling, public relation and sales promotion has a positive relationship. |
| first_indexed | 2025-11-14T21:58:47Z |
| format | Student Project |
| id | uitm-19037 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:58:47Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-190372023-07-26T03:55:38Z https://ir.uitm.edu.my/id/eprint/19037/ Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian Lian, Farino Santani Customer services. Customer relations This research was conducted for the purposed on the relationship between promotion effectiveness and Promotion mix of DNA Asia ICT SDN BHD. The main objective of this research is to identify if there is a positive relationship between promotion mix that and the promotion effectiveness of DNA Asia ICT SDN BHD. The respondent of this study was the customer of DNA Asia ICT SDN BHD. The amount of questionnaire that has been distributed to the customer of DNA Asia ICT SDN BHD is 50 sets. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that the promotion effectiveness and promotion mix variables such as advertising, personal selling, public relation and sales promotion has a positive relationship. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19037/2/19037.pdf Lian, Farino Santani (2009) Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian. (2009) [Student Project] <http://terminalib.uitm.edu.my/19037.pdf> (Unpublished) |
| spellingShingle | Customer services. Customer relations Lian, Farino Santani Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian |
| title | Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian |
| title_full | Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian |
| title_fullStr | Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian |
| title_full_unstemmed | Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian |
| title_short | Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian |
| title_sort | relationship between promotion effectiveness and promotion mix of dna asia ict sdn. bhd. / farino santani lian |
| topic | Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/19037/ |