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Customers' reaction towards retail strategy of Carrefour house brand products / Ernieda Mohd Nor

This research focused on customers' reaction towards the retail strategy of Carrefour house brand products. The main objective of this research is to identify which one of the retail strategies of Carrefour house brand products needs to be improved and recommendation for suitable retail strateg...

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Bibliographic Details
Main Author:	Mohd Nor, Ernieda
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Online Access:	https://ir.uitm.edu.my/id/eprint/19013/

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