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The effectiveness of store brand products towards customers at Carrefour Sri Petaling in year 2008 / Emylia Mohd Khairuddin

Store brands have an important role in retail strategy due to their increasingly important strategic role for retailers. Therefore, understanding the store brand buyer behavior is a critical issue for marketers and researchers alike. Intensive competition, fast technological innovation is the ret...

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Bibliographic Details
Main Author:	Mohd Khairuddin, Emylia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Online Access:	https://ir.uitm.edu.my/id/eprint/19012/

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