The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed

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The effectiveness of promotional mix in enhancing profitability of Keretapi Tanah Melayu Berhad (KTMB) Intercity Services / Bibi Mariam Mohmed

Promotional mix is one of the strategies used by KTMB Intercity Services in enhancing their profitability Furthermore, using promotional mix also people will be aware with all the services provided by KTMB Intercity Services and from promotion also it is easy for the people know or gain lots of info...

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Bibliographic Details
Main Author:	Mohmed, Bibi Mariam
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19011/

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