The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris

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The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris

The main objective of this research was to explore whether STMB is implementing the right strategies in promoting their brand and to determine if IMC plays an important role in strengthening the STMB market position. The respondents of this study were general Malaysian who lives in Klang Valley and...

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Bibliographic Details
Main Author:	Idris, Balqis Hafizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19010/

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