The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris
The main objective of this research was to explore whether STMB is implementing the right strategies in promoting their brand and to determine if IMC plays an important role in strengthening the STMB market position. The respondents of this study were general Malaysian who lives in Klang Valley and...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19010/ |
| _version_ | 1848804660936179712 |
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| author | Idris, Balqis Hafizah |
| author_facet | Idris, Balqis Hafizah |
| author_sort | Idris, Balqis Hafizah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The main objective of this research was to explore whether STMB is implementing the right strategies in promoting their brand and to determine if IMC plays an important role in strengthening the STMB market position. The respondents of this study were general Malaysian who lives in Klang Valley and are exposed to various media. Seventy two questionnaires had been distributed in Klang Valley areas. The researcher had used judgmental sampling as the sampling technique. The questionnaire was designed to the selected respondents which they were asked varieties of questions regarding their opinion, knowledge and perception towards STMB. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution, descriptive analysis and cross tabulation. The research shows that Takaful Malaysia is still unable to fully maximize their integrated marketing communication in creating effective communication throughout their establishment in 21 years of involvement in the takaful industry. |
| first_indexed | 2025-11-14T21:58:41Z |
| format | Student Project |
| id | uitm-19010 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:58:41Z |
| publishDate | 2006 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-190102023-07-26T03:42:10Z https://ir.uitm.edu.my/id/eprint/19010/ The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris Idris, Balqis Hafizah Marketing The main objective of this research was to explore whether STMB is implementing the right strategies in promoting their brand and to determine if IMC plays an important role in strengthening the STMB market position. The respondents of this study were general Malaysian who lives in Klang Valley and are exposed to various media. Seventy two questionnaires had been distributed in Klang Valley areas. The researcher had used judgmental sampling as the sampling technique. The questionnaire was designed to the selected respondents which they were asked varieties of questions regarding their opinion, knowledge and perception towards STMB. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution, descriptive analysis and cross tabulation. The research shows that Takaful Malaysia is still unable to fully maximize their integrated marketing communication in creating effective communication throughout their establishment in 21 years of involvement in the takaful industry. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19010/2/19010.pdf Idris, Balqis Hafizah (2006) The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris. (2006) [Student Project] <http://terminalib.uitm.edu.my/19010.pdf> (Unpublished) |
| spellingShingle | Marketing Idris, Balqis Hafizah The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris |
| title | The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris |
| title_full | The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris |
| title_fullStr | The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris |
| title_full_unstemmed | The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris |
| title_short | The effectiveness of integrated marketing communication used by Syarikat Takaful Malaysia Berhad / Balqis Hafizah Idris |
| title_sort | effectiveness of integrated marketing communication used by syarikat takaful malaysia berhad / balqis hafizah idris |
| topic | Marketing |
| url | https://ir.uitm.edu.my/id/eprint/19010/ |