Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin

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Service quality towards customer persistency of life insurance scheme, MAA Assurance Berhad: A case study in Cemerlang Agency, Seremban branch / Anis Sabrina Mohd Sabaruldin

The insurance industry stands poised on the threshold of a new era. With the 1996 Act in place and with the pace of liberalization increasing as the next round of negotiations on General Agreement on Trade in Services ( GATS) commences in mid 1997, it has become vital for the insurers individually a...

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Bibliographic Details
Main Author:	Mohd Sabaruldin, Anis Sabrina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Customer services. Customer relations Personnel management. Employment management
Online Access:	https://ir.uitm.edu.my/id/eprint/18972/

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