The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh

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The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh

As market growth slows or as markets become more competitive and level of switching costs increase, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Service Quality has been advocated as an easier and more reliable source of customer satisfa...

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Bibliographic Details
Main Author:	Saleh, Alia Zafira
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/18963/

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