A study on fashion window displays in Malaysia and its influence on consumers shopping decision / Nor Aishah Zaha Zainal Abidin

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A study on fashion window displays in Malaysia and its influence on consumers shopping decision / Nor Aishah Zaha Zainal Abidin

Communication in retail is a vital process for consumers to understand the message intended by retailers. Based upon this argument, the research aim is to explore how retailers can communicate better message using visual elements. In Malaysia retail industry, some shopping malls started to face defi...

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Bibliographic Details
Main Author:	Zainal Abidin, Nor Aishah Zaha
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/18763/

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