The impact of promotional strategies toward customer awareness on the use of bankislam.SMS / Zarina Bahauddin

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The impact of promotional strategies toward customer awareness on the use of bankislam.SMS / Zarina Bahauddin

This research was conducted to identify whether the promotional strategies implemented by Bank Islam Malaysia Berhad is effective or not, in order to enhance public awareness towards its new service namely,bankislam.SMS. The main objective of this research is to know the level of public awareness an...

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Bibliographic Details
Main Author:	Bahauddin, Zarina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Online Access:	https://ir.uitm.edu.my/id/eprint/18647/

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