The problems and prospects of Bumiputra travel agent in the era of globalization: With particular reference to Executive Travel & Tours (M) Sdn Bhd, Johor Bahru / Zawani Ismail

The problems and prospects of Bumiputra travel agent in the era of globalization: With particular reference to Executive Travel & Tours (M) Sdn Bhd, Johor Bahru / Zawani Ismail

Tourism is one of the most important sectors in Malaysia. Increases in economic growth, disposable income and leisure time, political stability, and aggressive tourism campaigns, among other factors, have fueled the significant growth of tourism. This research reviews the problems and prospects of B...

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Bibliographic Details
Main Author: Ismail, Zawani
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Online Access:https://ir.uitm.edu.my/id/eprint/18633/

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