Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun

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Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun

Sales promotion is very important to many organizations. A good sales promotion may promise a good feedback from the customers towards the products and services offered. This project paper is to assess sales promotion strategies done by Lekor Shop. The objective of this research is to investigate th...

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Bibliographic Details
Main Author:	Syed Harun, Sharifah Norherlini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Online Access:	https://ir.uitm.edu.my/id/eprint/18607/

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