The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar

The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar

The primary objective of the promotion is to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key "Four Ps" of the marketing mix. The tools that can be employed in the promotional mix in...

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Bibliographic Details
Main Author: Abu Bakar, Norida
Format: Student Project
Language:English
Published: Faculty of Business and Management 2005
Online Access:https://ir.uitm.edu.my/id/eprint/18586/

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