The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar
The primary objective of the promotion is to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key "Four Ps" of the marketing mix. The tools that can be employed in the promotional mix in...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2005
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18586/ |
| _version_ | 1848804569842188288 |
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| author | Abu Bakar, Norida |
| author_facet | Abu Bakar, Norida |
| author_sort | Abu Bakar, Norida |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The primary objective of the promotion is to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key "Four Ps" of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketing; sales promotion; public relations and publicity; personal selling and sponsorship. An organization can use a variety of different promotional tools to communicate with its potential customers.
Therefore, the aim of this study is to identify the promotion mix that can effectively promote the Halal Food Certification among the SMEs. Besides that, this study also wants to identify the level of awareness of Halal Food Certification among the SMEs. The study focuses only to the SMEs company in the area of Ayer Keroh Indutrial Estate using the full census method. |
| first_indexed | 2025-11-14T21:57:14Z |
| format | Student Project |
| id | uitm-18586 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:57:14Z |
| publishDate | 2005 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-185862018-01-08T04:55:27Z https://ir.uitm.edu.my/id/eprint/18586/ The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar Abu Bakar, Norida The primary objective of the promotion is to communicate with customers with respect to product offerings. Promotion has a key role in determining profitability and market success and is one of the key "Four Ps" of the marketing mix. The tools that can be employed in the promotional mix include: advertising; direct marketing; sales promotion; public relations and publicity; personal selling and sponsorship. An organization can use a variety of different promotional tools to communicate with its potential customers. Therefore, the aim of this study is to identify the promotion mix that can effectively promote the Halal Food Certification among the SMEs. Besides that, this study also wants to identify the level of awareness of Halal Food Certification among the SMEs. The study focuses only to the SMEs company in the area of Ayer Keroh Indutrial Estate using the full census method. Faculty of Business and Management 2005 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/18586/1/PPb_NORIDA%20ABU%20BAKAR%20BM%2005_5.pdf Abu Bakar, Norida (2005) The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar. (2005) [Student Project] <http://terminalib.uitm.edu.my/18586.pdf> (Unpublished) |
| spellingShingle | Abu Bakar, Norida The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar |
| title | The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar |
| title_full | The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar |
| title_fullStr | The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar |
| title_full_unstemmed | The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar |
| title_short | The effective promotional tools on halal food certification among Small-Medium Enterprise (SMEs): A case study at Ayer Keroh by Sirim Berhad / Norida Abu Bakar |
| title_sort | effective promotional tools on halal food certification among small-medium enterprise (smes): a case study at ayer keroh by sirim berhad / norida abu bakar |
| url | https://ir.uitm.edu.my/id/eprint/18586/ |