The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim

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The effectiveness of promotional efforts by Malay Mail to increase readership / Nurul Asyuhada Kassim

This research was conducted to identify whether the promotional efforts implemented by Malay Mail is effective or not, in order to enhanced public awareness towards its promotional efforts. The main objective of this research is to know the level of public awareness towards the company's exist...

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Bibliographic Details
Main Author:	Kassim, Nurul Asyuhada
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Online Access:	https://ir.uitm.edu.my/id/eprint/18560/

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