Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi

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Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi

Bank Muamalat Malaysia Berhad, the second full-fledged Islamic bank to be established in Malaysia after Bank Islam Malaysia Berhad, is poised to play its role in providing Islamic banking products and services to Malaysians, irrespective of race or religious beliefs, thus contributing to the develop...

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Bibliographic Details
Main Author:	Azimi, Norazila
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2004
Online Access:	https://ir.uitm.edu.my/id/eprint/18524/

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