The positioning of the 'Conti' brand in enhancing customer's acceptance and awareness: A case of Continental Sime Tyre Malaysia (CSTM) Sdn. Bhd. / Noraishah Idris

The positioning of the 'Conti' brand in enhancing customer's acceptance and awareness: A case of Continental Sime Tyre Malaysia (CSTM) Sdn. Bhd. / Noraishah Idris

In facing the development era of technology and industrial market, the business world is getting more competitive and aggressive by the day. Business compete with each other in order to boost sales by trying to come up with the best advertisement, promotional tools, good customer strategies and othe...

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Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business Management 2005
Online Access:https://ir.uitm.edu.my/id/eprint/18521/

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