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Determinants influencing consumer preference towards imitation brand: A study among undergraduate students of UiTM (Melaka) City Campus / Nor Syafarin Norsin

This study is intends to investigate the factors influencing consumer preference on brand imitation (CPIB) among undergraduate students of UiTM Melaka City Campus.. Six objectives have been determined in this study. First, to identify the relationship between product involvement and CPIB Second, to...

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Bibliographic Details
Main Author:	Nor Syafarin Norsin
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Online Access:	https://ir.uitm.edu.my/id/eprint/18519/

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