The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar

The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar

Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to dete...

Full description

Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business Management 2006
Online Access:https://ir.uitm.edu.my/id/eprint/18518/

Similar Items

Similar Items