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1848804551897907200
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UiTM Institutional Repository
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| collection |
Online Access
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| description |
Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales.
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2025-11-14T21:56:57Z
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| format |
Student Project
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| id |
uitm-18518
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| institution |
Universiti Teknologi MARA
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| institution_category |
Local University
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| language |
English
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| last_indexed |
2025-11-14T21:56:57Z
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| publishDate |
2006
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| publisher |
Faculty of Business Management
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| recordtype |
eprints
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| repository_type |
Digital Repository
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| spelling |
uitm-185182018-01-02T07:17:08Z https://ir.uitm.edu.my/id/eprint/18518/ The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales. Faculty of Business Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf UNSPECIFIED (2006) The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar. (2006) [Student Project] <http://terminalib.uitm.edu.my/18518.pdf> (Unpublished)
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| spellingShingle |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
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| title |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
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| title_full |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
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| title_fullStr |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
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| title_full_unstemmed |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
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| title_short |
The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
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| title_sort |
effectiveness of promotional mix towards adabi's products among consumers in rawang, selangor / nor shamimi abu bakar
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| url |
https://ir.uitm.edu.my/id/eprint/18518/
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