Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin

Student decision making process on the purchase of newspaper in Klang Valley and Selangor: (Case study on KOSMO! newspaper) / Nabil Fikri Hussin

This is a research on student decision making process on the purchase of newspaper and it case study is on Kosmo! newspaper. This research will focus on the Process stage of consumer decision making process. In Process stage, there are three elements that consumers involved in the process. That is N...

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Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business Management 2007
Online Access:https://ir.uitm.edu.my/id/eprint/18507/

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