The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood

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The effectiveness of the promotional tools used by RTM in enhancing viewers' interest towards RTM TV channels and programs / Muhammad Hafiz Mahmood

Every organization needs to market its products or services provided by them. As well for RTM. RTM also market their products and services but public seems to have less interest with them. Public are aware about RTM TV channels and programs but they does not have interest towards the TV channels and...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2006
Online Access:	https://ir.uitm.edu.my/id/eprint/18480/

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