The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib

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The impact of servicescape on patronage intention: Evidence from Arabic restaurants in Shah Alam / Muhammad Ashraaf Ahmad Razib

Intense competition in the business environment forces firms to look for ther best approach to attract and create patronage intention. Servicescape is a strategy used by many firms to maintain patronage intention. Good implementation of servicescape strategies will result in quality built between cu...

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Bibliographic Details
Main Author:	Ahmad Razib, Muhammad Ashraaf
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Online Access:	https://ir.uitm.edu.my/id/eprint/18478/

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