Determinants affecting the preferences of selected Malaysian millennial towards international brands / Muhammad Abdullah Mortadza

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Determinants affecting the preferences of selected Malaysian millennial towards international brands / Muhammad Abdullah Mortadza

This research paper explains the study of determinants affecting selected Malaysia millennial preferences towards international brands. The determinants that are brand innovation, brand trust and brand loyalty a well-documented in the literature. The study explains the millennial preferences towards...

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Bibliographic Details
Main Author:	Mortadza, Muhammad Abdullah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Online Access:	https://ir.uitm.edu.my/id/eprint/18476/

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