Effectiveness of Akademi Fantasia celebrity endorsements from the eyes of consumers in Klang Valley / Mohd Zulkifli Abdul Razak

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Effectiveness of Akademi Fantasia celebrity endorsements from the eyes of consumers in Klang Valley / Mohd Zulkifli Abdul Razak

Celebrity endorsement has become an important element in advertising and communication management. Therefore, this study will focus on the discussion on Akademi Fantasia celebrity endorsement's effectiveness in Malaysia, Here, the main focus of study is on the perception of the consumer relatin...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2007
Online Access:	https://ir.uitm.edu.my/id/eprint/18474/

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